The Lost Socks are my babies. I worked on the team that concepted and created them back in 2009. At the time, I was given the task of writing copy that would go with a line of sock puppet cards. I liked the idea that these socks would be the ones you lost in the dryer and thought it might be fun to give each one its own unique personality. So I went to work with that in mind.
Over the next few days, I brainstormed a gigantic list of sock puns and jokes and any word at all I could think of that had anything to do with a foot. In the end, I came up with a few characters… but I wasn’t sure if any of them were any good.
I emailed the copy off to the team anyway with the thought that I could make adjustments once I got their feedback. But, they loved the sock names and stories and told me not to change a thing (by far my favorite editorial feedback). The artists mocked up incredibly adorable versions of the initial three characters – Arrrgyle the Pirate Sock, Miss Match, and Judge Darn – and they brought smiles and laughter to everyone they met. I was thrilled.
This summer, The Lost Socks hit stores again. There are now more characters and more stories. Some of the original three have been retired, but some are all new. Look for them at Wal*Mart and other stores where American Greetings products are sold.
And now, for your viewing pleasure, The Lost Socks. I hope you love them as much as I do.